It doesn’t matter whether you’re writing a blog, a product description, a web promotion, a print ad, or a postage-stamp-sized web ad … if your reader bails out before taking the action you want, then you’ve lost. Zippo. Nada. Zilch.
So, you can read millions of words about good copy writing, or you can hire Brown Mouse Productions. We’ve read it all before. Now, we just do it.