If No One Reads It, What’s the Point?

eyeglasses iconMillions of  words have been written about the art of copy writing. Ironically, good copy is brief and engaging. It prompts the reader to take action.

It doesn’t matter whether you’re writing a blog, a product description, a web promotion, a print ad, or a postage-stamp-sized web ad … if your reader bails out before taking the action you want, then you’ve lost. Zippo. Nada. Zilch.

So, you can read millions of words about good copy writing, or you can hire Brown Mouse Productions. We’ve read it all before. Now, we just do it.