Interactive Print

Bring your marketing documents to life with interactive print! We can work with your designer to add functionality to your existing printed pieces, or we can create them from scratch for you. What is interactive print? Interactive print lets people use smart phones to scan your documents and instantly access digital media. This “augmented reality” technology scans […]

Why Blog?

Clients ask, “What’s the difference between a web page and a blog post?” The first blogs in the 1990s were technical journals or personal diaries—”web logs”, which got shortened to “blogs.” Political blogs got a lot of attention in the late 90s, then businesses started to recognize their marketing potential in the 2000s. A web […]

Top 10 Reasons to Use WordPress for Your Business Web Site

WordPress is a user-friendly content management system (CMS). That means you don’t need a webmaster to create or edit your content. If you can type in a box, you’re good to go. It’s easy for blogging. It’s easy for creating regular web pages. WordPress is open source software. That means it’s free and supported by […]

Domain Names and Web Hosting – What’s the Difference?

Clients are sometimes confused about the difference between their domain name registration service and their web host. That’s understandable, because some domain name registrars  provide web site hosting for an extra fee, and most web hosting services also provide domain name registration—for free or an extra fee. It’s  easy to mix up these two very […]

Keeping Up with Site Content

Brown Mouse Productions’ goal is to build your company a web site that’s manageable by you. That’s why we love WordPress technology—it’s got a content management system (CMS) built in. We get you up and running, then teach you how to use the CMS interface, along with tips for Search Engine Optimization (SEO). Don’t have […]

If No One Reads It, What’s the Point?

Millions of  words have been written about the art of copy writing. Ironically, good copy is brief and engaging. It prompts the reader to take action. It doesn’t matter whether you’re writing a blog, a product description, a web promotion, a print ad, or a postage-stamp-sized web ad … if your reader bails out before […]